Customize the email template

The download email is often the first thing a customer receives after buying from you. The email editor controls its sender, wording, logo, colors and footer, with a preview beside the controls.

Set it up

1. Click Filemonk in the left menu of your Shopify admin.

2. Click Settings in the app’s menu, then open the Email tab.

3. In the Email template card, click Customize email. The editor opens as a full window titled Edit email template, with a list of sections on the left and a live preview on the right.

4. Click a section to open it and make your changes. Click the back arrow at the top of the section to return to the list.

5. Click Save in the save bar at the top.

   

The sections sit under three headings: Email (Sender information, Email content), Design (Email styling) and Advanced (Advanced settings). The Sender information row shows the address you currently send from, so you can check it without opening the section.

What you can change

Sender information covers the From name and From address. See Change the From address.

Email content is the wording at the top of the email:

• Subject. Click Variables beside the label to include order details rather than typing them.
• Body, the message above the download button. It has its own Variables link too.

Email styling has three groups:

• Logo: click Upload logo to add your logo, or Change logo to replace it. Once a logo is uploaded, set its width in pixels in Logo size.
• Email: Text and Background colors, and the Font.
• Button: Button text, which should say what it does, for example “Download your files”, then Button text color, Button background and Border radius.

Advanced settings opens with a Display group holding two checkboxes: Hide ‘Powered by Filemonk’ watermark, and Hide file extensions, which shows Book instead of Book.pdf. See Remove Powered by Filemonk.

Below those sit:

• Footer, useful for a support line such as telling customers to reply if they cannot access their content.
• Email CSS, for styling the controls do not reach. CSS changes cannot be previewed: save and send a test to see them. Click Selectors beside the Email CSS label for the class names the template uses. See Customize the download page and email with CSS.

The logo you upload here is also the logo on your download page. Its size there is set separately, in the download page editor. See Customize the download page.

Write it well

Customers are scanning, not reading. Say what they bought and how to get it in the first line, put the button high, and keep the footer for the “if something is wrong” line. Long welcome copy pushes the button below the fold on a phone, which is where most of these are opened.

Check your setup

1. Save your changes.
2. Under the preview, click Send test email.
3. In the Send test email window, enter your address in Email address and click Send.
4. Open the email on a phone as well as a desktop. Check the sender name reads properly, the button is visible without scrolling, and the link works.

The test uses sample products. To see the email with your real files, see Create a test order.

Troubleshooting

Changes aren't showing in emails

Confirm you saved. Remember the email template and the download page are separate editors, so a change made in one does not appear in the other.

I can't find where to add my logo

Open Email styling and look in the Logo group at the top. Logo size only appears once a logo is uploaded.

A variable printed as text

It was typed by hand and does not match. Insert it from Variables.

My CSS did nothing

CSS cannot be previewed, and email clients ignore much of it. Save, send a test, and keep to simple properties. Use the Selectors list rather than guessing class names.

There are one or more errors with your settings

A required field is empty. The banner lists which. From name and the email address are in Sender information, Subject and Body are in Email content, and Button text is in Email styling, under Button.

The email looks different in Outlook

Normal. Email clients support different subsets of CSS. Test in the clients your customers actually use rather than chasing pixel parity.

FAQ

Is there one template or several?

One design underpins the download email, the preorder release email, and the notify-buyers email. Those have their own subject and body, but share this styling.

Can I send different emails per product?

No. For product-specific instructions, add a custom message to the download page instead. See Add custom messages and download instructions.

Can I translate the email?

Yes, if you sell in several languages. See Translate the text customers see.

Does editing affect emails already sent?

No. Sent email is sent. Changes apply to future sends, including re-sends from an order.

Related guides

• Change the From address, the deliverability half of this screen.
• Customize the download page, where the email’s link leads.
• Remove Powered by Filemonk, to drop the branding.