Customize the email template
The download email is often the first thing a customer receives after buying from you. The email editor controls its sender, wording, colors, logo, and footer, with a preview beside the controls.
Set it up
- Click Filemonk in the left menu of your Shopify admin.
- Click Settings in the app's menu, then open the Email tab.
- Click Customize email.
- Work through the sections, then save.
What you can change
Sender information covers the From name and From address. See Change the From address.
Email content is the wording:
- Subject. Use Variables to include order details rather than typing them.
- Body, the message above the download button.
- Button text, which should say what it does, for example "Download your files".
- Footer, useful for a support line such as telling customers to reply if they cannot access their content.
Email styling covers Text and Background colors, Font, Button background, Border radius, and your logo Size.
Two toggles worth knowing: Hide file extensions, which shows Book instead of Book.pdf, and Hide 'Powered by Filemonk' watermark on paid plans. See Remove Powered by Filemonk.
Advanced settings holds Email CSS, for styling the controls do not reach. Note that CSS changes cannot be previewed: save and send a test to see them. The editor lists the class selectors you can target. See Customize the download page and email with CSS.
Write it well
Customers are scanning, not reading. Say what they bought and how to get it in the first line, put the button high, and keep the footer for the "if something is wrong" line. Long welcome copy pushes the button below the fold on a phone, which is where most of these are opened.
Check your setup
Send yourself a test email and open it on a phone as well as a desktop. Check the sender name reads properly, the button is visible without scrolling, and the link works. See Create a test order.
Troubleshooting
Changes aren't showing in emails
Confirm you saved. Remember the email template and the download page are separate editors, so a change made in one does not appear in the other.
A variable printed as text
It was typed by hand and does not match. Insert it from Variables.
My CSS did nothing
CSS cannot be previewed, and email clients ignore much of it. Save, send a test, and keep to simple properties. Use the Selectors list rather than guessing class names.
There are one or more errors with your settings
A required field is empty: From name, email address, subject, body, or button text. The banner lists which.
The email looks different in Outlook
Normal. Email clients support different subsets of CSS. Test in the clients your customers actually use rather than chasing pixel parity.
FAQ
Is there one template or several?
One design underpins the download email, the preorder release email, and the notify-buyers email. Those have their own subject and body, but share this styling.
Can I send different emails per product?
No. For product-specific instructions, add a custom message to the download page instead. See Add custom messages and download instructions.
Can I translate the email?
Yes, if you sell in several languages. See Translate the text customers see.
Does editing affect emails already sent?
No. Sent email is sent. Changes apply to future sends, including re-sends from an order.
Related guides
- Change the From address, the deliverability half of this screen.
- Customize the download page, where the email's link leads.
- Remove Powered by Filemonk, to drop the branding.
